Khaled Fouad's profileBreaking Ad's profilemostafa kamel's profile+1

KAHA Foods Rebranding

Multiple Owners
•


About Client
Kaha Canned Food Company is an Egyptian government joint stock company established in 1940 and exports many preserved food products such as natural juices, jams, sauces, and frozen vegetables. It also has more than 30 sales outlets throughout the Republic.


Our Task
With the help of identity and packaging design, convey the feeling of surprise and joy when a person finds delicious canned products. Emphasize the proverbial name and create an authentic atmosphere of celebration wherever "Kaha" products appear. Moreover, we need to create a remarkable design that would stand out among competitors.

canned food rebranding Packaging juice Fruit drink beverage brand identity logos kahawa
canned food rebranding Packaging juice Fruit drink beverage brand identity logos kahawa
The Thinking Behind Brand Refresh"

Our latest endeavor involves breathing new life into Kaha, a preserved food company, by revamping its brand identity. We aim to infuse the brand with our client's fresh vision and goals while connecting with a new audience. The impetus for this project stemmed from the realization that the existing brand identity had grown stale and no longer reflected the company's true identity. Our team crafted a new brand identity that caters to the preferences and tastes of the new target audience. We then positioned it in the market that aligns with our client's vision and goals. To promote this new identity and attract a wider audience, we developed a comprehensive marketing strategy that will surely captivate the minds and hearts of the target audience.
canned food rebranding Packaging juice Fruit drink beverage brand identity logos kahawa
canned food rebranding Packaging juice Fruit drink beverage brand identity logos kahawa
canned food rebranding Packaging juice Fruit drink beverage brand identity logos kahawa
canned food rebranding Packaging juice Fruit drink beverage brand identity logos kahawa
canned food rebranding Packaging juice Fruit drink beverage brand identity logos kahawa
canned food rebranding Packaging juice Fruit drink beverage brand identity logos kahawa
canned food rebranding Packaging juice Fruit drink beverage brand identity logos kahawa
canned food rebranding Packaging juice Fruit drink beverage brand identity logos kahawa
canned food rebranding Packaging juice Fruit drink beverage brand identity logos kahawa
canned food rebranding Packaging juice Fruit drink beverage brand identity logos kahawa
canned food rebranding Packaging juice Fruit drink beverage brand identity logos kahawa
canned food rebranding Packaging juice Fruit drink beverage brand identity logos kahawa
canned food rebranding Packaging juice Fruit drink beverage brand identity logos kahawa
canned food rebranding Packaging juice Fruit drink beverage brand identity logos kahawa
canned food rebranding Packaging juice Fruit drink beverage brand identity logos kahawa


Approach

We started the creative process, initially studying the features of the product and the market, and conducted an analysis of competitors. This stage provided an answer to how the packaging might look so different from most competitors. We realized that many are talking about the product itself, but not talking about the sensations when you can finally afford to eat canned products. This feeling sounds like, "Kaha, And when you get a really delicious canned product, it's like a gift 
from the gods. And we propose to celebrate this event with the help of our packaging.


canned food rebranding Packaging juice Fruit drink beverage brand identity logos kahawa
canned food rebranding Packaging juice Fruit drink beverage brand identity logos kahawa
canned food rebranding Packaging juice Fruit drink beverage brand identity logos kahawa
canned food rebranding Packaging juice Fruit drink beverage brand identity logos kahawa
KAHA Foods Rebranding
Published:
Khaled Fouad's profileBreaking Ad's profilemostafa kamel's profile+1
Multiple Owners

Owners

Khaled Fouad's profile
Alexandria, Egypt
Breaking Ad's profile
Alexandria, Egypt
mostafa kamel's profile
Alexandria, Egypt

KAHA Foods Rebranding

With the help of identity and packaging design, convey the feeling of surprise and joy when a person finds delicious canned products. Emphasize t Read More

Published:

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